St. Judes
St. Jude's children's hospital TV commercial "give thanks" main purpose is trying to persuade people to donate money. They need people to donate money to help with the children that have been drastically impacted with cancer. The donations help by providing funds for research to find a cure. Raising enough money will help many families. Eventually curing cancer around the world.
St. Jude's is attempting to attract is any one who is willing to give and devotedly give to the children in desperate need of help. using pathos as an advantage to those with an open heart for children. they're trying to reach people to make they're goal possible. they are trying to get people believe that they can make a difference and that just a couple dollars a day can and will make a huge impact on these children. this selfless act will humble the viewer and give them a more open look on life and the things surrounding them. helping people to commit this selfless act will benefit both the viewer and the child.
The St. Jude's commercial has many different reactions. For example, it is made to make you feel sad and emotional. This relates to pathos. The fact that it relates to pathos is supposed to make you feel heart warmed and want to donate and help a kid in need. pathos appeals to you on a emotional level, this implies heartbreak feeling sad or even crying.
In conclusion, this commercial ties in with pathos because it appeals to you emotionally.
The fact that it applies to children which is an emotional appeal in itself which is supposed to help persuade you to want to help them. it appeals to logos by having well known celebrities advertise this commercial giving the viewers a well known face to trust. hasty generalization is used in this context, because they use it without putting the whole story and just having kids and celebrities makes people want to help the cause.
